Grenade Carb Killa Protein Bar Chocolate Chip Cookie Dough - Pack of 12

The Grenade Protein Bar in Chocolate Chip Cookie Dough flavor comes in a convenient pack of 12, making it easy to grab and go for a quick snack or post-workout refuel.

Key Features:
- 20 grams of protein per bar to keep you feeling full and satisfied
- Delicious chocolate chip cookie dough flavor that tastes indulgent without the guilt
- Only 220 calories per bar, making it a great option for those watching their caloric intake

For Whom:
The Grenade Protein Bar in Chocolate Chip Cookie Dough flavor is perfect for anyone looking to add more protein to their diet, whether they are athletes, fitness enthusiasts, or simply trying to maintain a healthy lifestyle.

Pros:
- Great tasting flavor that satisfies cravings without derailing healthy eating goals
- Convenient packaging makes it easy to take on the go for a quick snack or post-workout fuel
- High protein content helps support muscle recovery and growth

Cons:
- Some may find the texture of protein bars to be too chewy or dense
- Contains artificial ingredients and sweeteners, which may not be suitable for those looking for a more natural option

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and popular flavor appeal to Indian consumers.	Retail360
Brand Strength	20	15	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for diet and nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein bars in India.	PriceTrack
Competition	10	6	Facing competition from local and international protein bar brands in India.	MarketWatch
Use-case Advantage	5	5	Convenient snack for fitness enthusiasts and health-conscious individuals.	HealthMag
Final Market Score	100	66/100 (3.30/5)	Strong brand with good fit and pricing in a growing market segment.

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