Good Knight Advanced Activ Cartridge Twin Saver Pack - Pack of 2

The Good Knight Advanced Activ Cartridge Twin Saver Pack is a convenient and effective way to keep mosquitoes at bay.

Key Features: - Provides protection against mosquitoes for up to 60 nights - Contains advanced formula for enhanced effectiveness - Easy to use and install in compatible Good Knight machines

For whom: This product is ideal for households looking for a reliable solution to mosquito problems. It is suitable for use in bedrooms, living rooms, and other indoor spaces where mosquitoes are a nuisance.

Pros: - Long-lasting protection against mosquitoes - Easy to use and replace - Twin pack offers great value for money

Cons: - May not be suitable for outdoor use - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced Activ Cartridge technology offers effective mosquito protection for consumers.	Business Standard, Hindu Business Line
Brand Strength	20	15	Good Knight is a well-established brand known for quality and innovation.	Brand Equity, Mint
Category Momentum	20	10	Growing demand for mosquito repellent products in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced twin saver pack offers value for money to consumers.	ET Retail, Livemint
Competition	10	6	Facing competition from other established mosquito repellent brands in the market.	Business Standard, Financial Express
Use-case Advantage	5	5	Provides long-lasting protection against mosquitoes, suitable for Indian households.	Business Today
Final Market Score	100	66/100 (3.30/5)	Good Knight Advanced Activ Cartridge Twin Saver Pack offers competitive protection in the growing Indian mosquito repellent market.

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