GNC AMP Pure Isolate Low Carb Chocolate 4 lbs - Boosts Athletic Performance, Builds Lean Muscles, Speeds Up Recovery - 25g Protein, 6g BCAA - USA Formulated

Key Features: - Boosts athletic performance - Builds lean muscles - Speeds up recovery - Increases strength - Formulated in the USA - Contains 25g of protein and 6g of BCAA - Available in Chocolate Frosting flavor - Comes in a 4 lb container
For whom: - Athletes looking to improve performance - Fitness enthusiasts wanting to build lean muscle - Individuals in need of a post-workout recovery supplement - Those aiming to increase strength and endurance
Pros: - High protein content - Low carb formula - Contains essential BCAAs - USA formulated - Great taste in Chocolate Frosting flavor - Helps with muscle recovery and growth
Cons: - May not be suitable for individuals with lactose intolerance - Some users may prefer different flavors

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein and BCAA content aligns with consumer preferences in India	Nielsen
Brand Strength	20	15	GNC is a well-known brand in the Indian market for quality supplements	Euromonitor
Category Momentum	20	10	Growing demand for low-carb protein supplements in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GFK
Competition	10	6	Facing moderate competition from local and international brands	Canalys
Use-case Advantage	5	5	Addresses key fitness needs of Indian consumers effectively	IDC
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and suitable features for Indian market

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