Glade Lemon Scented Gel Air Freshener 75g

- Glade Gel Air Freshener is a convenient and affordable way to keep your home smelling fresh and clean. It comes in a 75g size with a pleasant lemon scent that will instantly uplift your mood.

- Key Features include long-lasting fragrance, easy-to-use gel formula, and compact size that can be placed in any room of your home. The gel slowly evaporates over time, releasing a continuous burst of freshness.

- This product is perfect for anyone looking to eliminate odors and create a welcoming atmosphere in their living space. Whether you have pets, cook frequently, or simply want to enjoy a pleasant scent, Glade Gel Air Freshener is a great choice.

- Pros: Affordable, long-lasting fragrance, easy to use, versatile for any room in the home - Cons: Scent may be too strong for some, limited range of fragrances available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lemon scent is popular in Indian households for freshness.	TOI, Livemint
Brand Strength	20	18	Glade is a well-known brand with strong customer loyalty.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for air fresheners in Indian market.	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	5	Facing competition from local and international air freshener brands.	Business Standard, TOI
Use-case Advantage	5	3	Convenient gel form for easy and long-lasting use.	Mint, ET
Final Market Score	100	76/100 (3.80/5)	Glade Lemon Scented Gel Air Freshener 75g is well-positioned in the Indian market with strong brand loyalty and competitive pricing.

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