Gillette Men Pro Fresh After Shave Splash Liquid Icy Cool White 100ml

About Product: Gillette Men Pro Fresh After Shave Splash Liquid Icy Cool is a refreshing and invigorating after shave splash that helps soothe and hydrate the skin after shaving. It has a cooling sensation that leaves the skin feeling refreshed and revitalized.

Key Features: - Icy Cool fragrance - Soothes and hydrates skin - Leaves skin feeling refreshed - Helps to reduce irritation after shaving

For whom: This after shave splash is designed for men who want to take care of their skin and enjoy a cooling sensation after shaving. It is suitable for all skin types.

Pros: - Provides a refreshing and cooling sensation - Helps to soothe and hydrate the skin - Icy Cool fragrance is invigorating - Suitable for all skin types

Cons: - Some users may find the cooling sensation too intense - The fragrance may be too strong for those sensitive to scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a cooling sensation post-shave, appealing to Indian consumers.	GfK
Brand Strength	20	10	Gillette is a well-established brand in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	6	Facing competition from other established aftershave brands in India.	Statista
Use-case Advantage	5	5	Provides a refreshing experience after shaving, meeting consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Gillette Men Pro Fresh After Shave Splash is well-positioned in the growing Indian men's grooming market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—