Ghar Soaps Magic De Tan Exfoliating Body Wash with Saffron, Lactic Acid, and Niacinamide - Removes Tan, Helps in Skin Lightening - Paraben and SLS Free

Key Features: - Ghar Soaps Magic De Tan body wash is specially formulated for tan removal and exfoliation - Contains skin-brightening ingredients like Saffron, Lactic Acid, and Niacinamide - Helps in skin lightening and removal of tan - Paraben and SLS free for gentle cleansing For whom: - Suitable for individuals looking to remove tan and brighten their skin - Ideal for those with uneven skin tone or sun-damaged skin Pros: - Effective in removing tan and improving skin tone - Gentle on the skin with nourishing ingredients - Paraben and SLS free for a safer cleansing experience Cons: - May not provide instant results and requires consistent use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients catering to skin lightening and tan removal needs	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in beauty segment	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products	Retail360
Competition	10	6	Facing competition from established and emerging premium body wash brands	Business Today
Use-case Advantage	5	5	Addresses specific skin concerns like tan removal and skin lightening	Elle India
Final Market Score	100	66/100 (3.30/5)	Innovative product with strong market fit in the premium body wash segment.

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