Fixderma 2% Salicylic Acid Face Wash for Oily Skin - Sulphate-Free Acne Clearing Cleanser for Men and Women - 60ml

Fixderma 2 Salicylic Acid Face Wash is a sulphate-free cleanser designed specifically for oily skin. Its formulation with 2% salicylic acid helps in clearing acne and pimples, making it an effective solution for those struggling with breakouts.

Key features of this face wash include its gentle yet effective formula, suitable for both men and women. It helps in reducing excess oil production, unclogging pores, and preventing future breakouts.

This face wash is ideal for individuals with oily skin who are prone to acne or pimples. It is safe to use daily as part of a skincare routine to maintain clear and healthy skin.

Pros: Effectively clears acne and pimples, suitable for daily use, sulphate-free formula
Cons: May not be suitable for sensitive skin types, could be drying for some users.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Salicylic acid is a popular ingredient for acne treatment in oily skin face washes.	Euromonitor
Brand Strength	20	18	Fixderma is a well-known brand with a reputation for effective skincare solutions.	Brandwatch
Category Momentum	20	15	Growing demand for sulphate-free skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	0	Intense competition in the sulphate-free face wash segment in India.	Business Today
Use-case Advantage	5	3	Suitable for both men and women, catering to a wider consumer base.	India Retailing
Final Market Score	100	66/100 (3.30/5)	Fixderma 2% Salicylic Acid Face Wash is well-positioned in the growing Indian market for sulphate-free acne clearing cleansers.

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