Fiama Golden Sandalwood Oil and Patchouli Body Wash Shower Gel 250ml - Skin Conditioners for Soft, Luxurious Skin | Men & Women | All Skin Types

Key Features: - Enriched with golden sandalwood oil and patchouli for a luxurious experience - Contains skin conditioners to keep skin soft and hydrated - Suitable for all skin types - Leaves a lingering, refreshing fragrance on the skin

For whom: - Suitable for both men and women - Ideal for those looking for a shower gel that provides a luxurious and pampering experience - Perfect for individuals with all skin types, including sensitive skin

Pros: - Provides a rich lather that effectively cleanses the skin - Leaves the skin feeling soft and refreshed - The fragrance of golden sandalwood oil and patchouli is long-lasting - Suitable for daily use

Cons: - Some individuals may find the fragrance to be too strong - May not be suitable for those with specific skin conditions or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Sandalwood Oil and Patchouli appeals to Indian consumers seeking luxury in personal care	India Today
Brand Strength	20	10	Fiama is a well-established brand with strong consumer trust	Brand Equity
Category Momentum	20	15	Growing demand for premium body wash products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash products in the market	Business Standard
Competition	10	6	Facing competition from other established premium body wash brands in India	Economic Times
Use-case Advantage	5	5	Suitable for both men and women, catering to a wide target audience	Vogue
Final Market Score	100	66/100 (3.30/5)	Fiama Golden Sandalwood Oil and Patchouli Body Wash Shower Gel offers a compelling blend of luxury and affordability in the premium body wash segment.

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