Patanjali Divya Giloy Kwath 200gm Powder Pack of 2

This product is a herbal powder made from Giloy, a popular herb in Ayurvedic medicine known for its immunity-boosting properties. It is manufactured by Patanjali, a well-known Indian brand specializing in natural and organic products.

Key Features:
- Made from 100% natural Giloy herb
- Boosts immunity and helps in fighting infections
- Can be consumed daily as a health supplement
- Comes in convenient powder form for easy consumption

For whom:
This product is suitable for individuals looking to improve their immune system naturally. It is especially beneficial for those prone to frequent infections or with weakened immunity.

Pros:
- Natural and organic ingredients
- Helps in boosting immunity
- Easy to consume in powder form

Cons:
- Some may find the taste of the powder unpleasant
- Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Relevant features and specifications meeting consumer needs.	Hindu Business Line, Financial Express
Brand Strength	20	10	Patanjali's strong brand recognition and trust among consumers.	Livemint, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other established Ayurvedic brands in the market.	Business Insider, India Today
Use-case Advantage	5	5	Offers health benefits and boosts immunity, aligning with current consumer needs.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Patanjali Divya Giloy Kwath 200gm Powder Pack of 2 is well-positioned in the Indian Chyawanprash market segment.

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