Jiva Ayurveda Ayush Kwath Powder Ayurvedic Immunity Booster 150gm Pack of 1

Jiva Ayurveda Ayush Kwath Powder is a natural immunity booster that is made using traditional Ayurvedic herbs. This powder helps in improving overall immunity and protecting the body against various infections and illnesses.

Key Features: - Made from natural Ayurvedic herbs - Supports overall immunity - Helps in protecting the body against infections - Easy to use and consume

For whom: This Ayurvedic immunity booster is suitable for individuals of all age groups who wish to strengthen their immune system and stay healthy.

Pros: - Natural ingredients - Effective in boosting immunity - Easy to incorporate into daily routine

Cons: - Taste may not be appealing to everyone - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-aligned with traditional Ayurvedic ingredients for immunity.	Livemint, India Today
Brand Strength	20	10	Established brand with trust in Ayurvedic products.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic immunity boosters in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products.	CNBC, NDTV
Competition	10	6	Facing competition from other established Ayurvedic immunity boosters.	Business Line, Financial Express
Use-case Advantage	5	5	Addresses specific immunity needs with Ayurvedic formulation.	Times of India
Final Market Score	100	66/100 (3.30/5)	Strong Ayurvedic immunity booster in a competitive market.

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