Aloe Kof Kare Syrup - IMC Pack of 2, 100ml

This IMC Aloe Kof Kare Syrup comes in a pack of 2 bottles, each containing 100 ml of the syrup. It is specially formulated to provide relief from cough and cold symptoms.

Key Features:
- Made with the goodness of Aloe Vera
- Soothes throat irritation
- Helps in reducing cough and cold symptoms
- Natural ingredients

For whom:
This syrup is suitable for both adults and children who are suffering from cough, cold, or throat irritation. It is a natural remedy that can be used by anyone looking for relief from these symptoms.

Pros:
- Natural ingredients make it safe for consumption
- Helps in soothing throat irritation
- Provides relief from cough and cold symptoms

Cons:
- The taste may not be suitable for everyone
- Some users may prefer a different form of medication

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera and natural ingredients align with consumer preferences.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with loyal customer base.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from other established brands in the segment.	Outlook India, The Hindu
Use-case Advantage	5	5	Addresses common cold and cough issues effectively.	India Today, Times of India
Final Market Score	100	66/100 (3.30/5)	Aloe Kof Kare Syrup - IMC Pack of 2, 100ml is well-positioned in the growing Ayurvedic Chyawanprash segment in India.

Factor	Rating (out of 5)	Notes
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