IMC Aloe Jyoti Plus 10ml - Pack of 2 | Herbal Eye Drops for Clear Vision and Refreshing Eyes

Imc Aloe Jyoti Plus is a herbal eye drop made with the goodness of aloe vera, which helps in improving eye health and providing relief from various eye problems.

Key Features:
1. Made with pure aloe vera extract
2. Helps in reducing redness and irritation in the eyes
3. Provides relief from dryness and itching
4. Improves overall eye health

For whom:
- People suffering from dry eyes
- Those who spend long hours in front of screens
- Individuals looking for a natural remedy for eye problems

Pros:
- Natural ingredients
- Easy to use
- Effective in providing relief from eye discomfort
- Pocket-friendly pack of 2

Cons:
- May not be suitable for severe eye conditions
- Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation of Aloe Jyoti Plus eye drops catering to clear vision and eye refreshment needs.	Ayurveda Today
Brand Strength	20	18	Established brand with a loyal customer base in the Ayurvedic segment.	Brand Equity
Category Momentum	20	15	Growing demand for herbal eye care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 eye drop bottles in the herbal segment.	Retail Today
Competition	10	8	Facing moderate competition from other herbal eye drop brands offering similar benefits.	Market Watch
Use-case Advantage	5	5	Addresses specific eye care needs with herbal ingredients, appealing to health-conscious consumers.	Healthcare India
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique formulation position IMC Aloe Jyoti Plus well in the competitive herbal eye care market.

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