Dove Clean & Fresh Dandruff Shampoo 180ml

Dove Dandruff Clean Fresh Shampoo is specifically designed to effectively tackle dandruff while leaving hair feeling fresh and clean. Its formula is gentle on the scalp and hair, making it suitable for daily use.

Key Features: - Contains active pyrithione zinc to combat dandruff - Leaves hair feeling clean and fresh - Gentle formula suitable for daily use - Helps to maintain a healthy scalp

For whom: This shampoo is ideal for individuals who struggle with dandruff and are looking for a gentle yet effective solution. It is suitable for all hair types and can be used on a daily basis.

Pros: - Effectively combats dandruff - Leaves hair feeling clean and fresh - Gentle on the scalp - Suitable for daily use

Cons: - May not provide long-term relief for severe dandruff issues - Some users may find the scent to be overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective dandruff control formula suitable for Indian consumers.	IndiaRetailing
Brand Strength	20	18	Dove is a well-established brand with strong consumer trust.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market.	Retail4Growth
Competition	10	0	Intense competition in the dandruff shampoo segment.	BusinessToday
Use-case Advantage	5	3	Addresses common hair care concerns in Indian climate.	ETRetail
Final Market Score	100	66/100 (3.30/5)	Dove Clean & Fresh Dandruff Shampoo 180ml is well-positioned in the Indian market with its effective formula and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—