DOT KEY Vitamin C Triple Glow Gel Face Wash - Brightening Skin for All Skin Types - 100ml - Women & Men

DOT KEY Vitamin C E Super Bright Gel Face Wash is formulated to give your skin a boost of radiance and brightness. Enriched with triple Vitamin C, Vitamin E, and other nourishing ingredients, this face wash effectively cleanses the skin while providing essential nutrients for a healthy glow.

Key Features: - Triple Vitamin C formula helps to brighten and even out skin tone - Vitamin E provides antioxidant protection and moisturizes the skin - Gel formula is gentle on all skin types - Helps to reduce dullness and improve skin texture - Suitable for both men and women For whom: This face wash is suitable for all skin types and is especially beneficial for those looking to achieve a glowing and bright complexion. Whether you have dry, oily, or combination skin, this Vitamin C face wash can help address various concerns and improve overall skin health.

Pros: - Brightens and evens out skin tone - Provides antioxidant protection - Suitable for all skin types - Helps to improve skin texture and radiance Cons: - May not be suitable for those with sensitive skin - Some users may prefer a different texture or formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Vitamin C for brightening skin.	Gartner
Brand Strength	20	18	Established brand with positive reputation among consumers.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the segment.	Euromonitor
Competition	10	0	Intense competition in the Chyawanprash category with many established players.	Nielsen
Use-case Advantage	5	3	Suitable for all skin types, catering to a wide consumer base.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with strong brand and innovative formulation.

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