Divya Gokhru Kwath Powder 200g - Patanjali Ayurved Limited

Divya Gokhru Kwath is a herbal infusion made from the gokhru plant, known for its various health benefits. It is traditionally used in Ayurveda to support the urinary system and overall well-being.

Key features of Divya Gokhru Kwath include its natural composition, free from any artificial additives or preservatives. It is easy to prepare by boiling the powder in water and can be consumed daily to maintain a healthy urinary system.

This product is ideal for individuals looking to support their kidney and bladder health naturally. It can also be beneficial for those experiencing urinary tract infections or other issues related to the urinary system.

Pros: 1. Natural and herbal formulation 2. Easy to prepare and consume 3. Supports urinary system health Cons: 1. Some may find the taste of the infusion strong 2. Results may vary for individuals with different health conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aligns well with the traditional Ayurvedic ingredients in Chyawanprash.	The Hindu, India Today
Brand Strength	20	18	Strong brand recognition and trust in Patanjali Ayurved Limited.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Economic Times
Price Positioning	20	14	Competitively priced compared to similar products in the market.	Financial Express, Business Today
Competition	10	6	Facing moderate competition from other Ayurvedic brands in the segment.	CNBC, Zee Business
Use-case Advantage	5	3	Offers unique health benefits specific to the Indian market needs.	NDTV
Final Market Score	100	76/100 (3.80/5)	Strong brand and product alignment with growing Ayurvedic market trends.

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