Dhanwantari's Immurich Immunity Boosters for Adults - 75 Capsules - A2 Cow Colostrum with 52 IgG - Boosts Immunity, Strength, Stamina, and Overall Health

Key Features: - Contains A2 cow colostrum that is rich in 52 IgG which boosts immunity - Helps build strength and stamina - Builds overall health and well-being

For whom: - Adults looking to boost their immunity - Individuals looking to improve their overall health and well-being - Those wanting to increase their strength and stamina

Pros: - Contains high levels of IgG for maximum immunity boost - Helps in building overall health and wellness - A2 cow colostrum is known for its health benefits - Easy to consume in capsule form

Cons: - May not be suitable for individuals with lactose intolerance - Results may vary for each individual - Some users may find the capsules difficult to swallow

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	A2 Cow Colostrum with high IgG levels aligns with current consumer preferences for natural immunity boosters	Hindu Business Line, India Today
Brand Strength	20	10	Established brand with positive consumer perception	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for immunity-boosting products in Indian market	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar immunity-boosting products in the market	Business Today, Financial Express
Competition	10	10	Facing moderate competition from established and emerging immunity booster brands	The Hindu, CNBC TV18
Use-case Advantage	5	5	Offers comprehensive health benefits beyond just immunity enhancement	Outlook India
Final Market Score	100	66/100 (3.30/5)	Strong contender in the immunity-boosting segment with competitive pricing and comprehensive health benefits.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—