Dettol Lime Fresh Body Wash and Shower Gel for Men and Women 250ml - Soap-Free Bodywash with 12h Odour Protection

Key features of the Dettol Lime Fresh Body Wash include its refreshing lime fragrance, soap-free formula, and 12-hour odour protection. Its pH-balanced formula is gentle on the skin while effectively cleansing and eliminating bacteria.

This body wash is suitable for both women and men looking for a refreshing and long-lasting clean feeling. The lime scent is invigorating and the product is gentle enough for daily use on all skin types.

Pros of the Dettol Lime Fresh Body Wash include its effective cleansing properties, refreshing fragrance, and long-lasting odour protection. The soap-free formula is gentle on the skin and helps maintain its natural moisture balance.

Cons of the product may include potential allergic reactions to fragrance or ingredients for sensitive individuals. Some users may find the lime scent too strong or overpowering for their preference.

Overall, the Dettol Lime Fresh Body Wash and Shower Gel is a convenient and effective option for those looking for a refreshing and odour-protecting body wash for daily use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soap-free formula and long-lasting odour protection are key for Indian consumers.	Hindustan Times, The Hindu
Brand Strength	20	10	Dettol is a trusted brand in India known for quality products.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Business Today, Financial Express
Competition	10	6	Facing competition from other established body wash brands in India.	The Times of India, CNBC TV18
Use-case Advantage	5	5	Caters to both men and women, offering versatility in usage.	India Today
Final Market Score	100	66/100 (3.30/5)	Dettol Lime Fresh Body Wash positioned well in the Indian hygiene market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—