Dettol Lemon Fresh Dishwash Liquid and Kitchen Gel, Tough Grease Remover with Germ-Killing Power - 1500ml Refill Pack

Dettol Lemon Fresh Dishwash liquid and Kitchen Gel is a powerful cleaner that effectively cuts through tough grease and grime on dishes and kitchen surfaces. Its refreshing lemon fragrance leaves your kitchen smelling fresh and clean.

Key Features:
- Cuts through tough grease and grime
- Removes germs effectively
- Refreshing lemon fragrance
- Comes in a convenient 1500ml refill pack

This product is ideal for anyone looking for a reliable and efficient dishwashing liquid and kitchen cleaner. Whether you have a large family or simply want a product that can handle tough cleaning tasks, Dettol Lemon Fresh Dishwash liquid and Kitchen Gel is a great choice.

Pros:
- Effectively removes germs and bacteria
- Refreshing lemon fragrance
- Convenient refill pack
- Easy to use and effective on tough stains

Cons:
- Some users may not like the lemon fragrance
- May be too harsh for delicate dishes and surfaces
- The consistency may be too thick for some users' preferences

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers tough grease removal and germ-killing power, aligning with consumer needs.	Hindu Business Line, Financial Express
Brand Strength	20	18	Dettol is a trusted brand known for quality and effectiveness.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced refill pack catering to budget-conscious consumers.	Business Today, CNBC TV18
Competition	10	8	Facing competition from other established dishwash liquid brands in the market.	The Economic Times, India Today
Use-case Advantage	5	5	Addresses the specific need for effective dishwashing in Indian kitchens.	The Tribune
Final Market Score	100	76/100 (3.80/5)	Strong brand with effective features at a competitive price point.

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