Dettol Cologne Fresh Bathing Soap Bar with 12-Hour Freshness 100g x 4 Pack (400g)

This Dettol Cologne Fresh Bathing Soap Bar is specially formulated to provide long-lasting freshness for up to 12 hours. Its unique fragrance will leave you feeling clean and rejuvenated after every shower.

Key Features:
- Formulated with Dettol's trusted germ protection
- Long-lasting fragrance for up to 12 hours
- Comes in a pack of 4, totaling 400g
- Suitable for everyday use

For whom:
This soap bar is suitable for anyone looking for a refreshing and germ-fighting bathing experience. It is perfect for the whole family to use daily.

Pros:
- Provides long-lasting freshness
- Trusted Dettol germ protection
- Convenient pack of 4 for value

Cons:
- Some may find the fragrance too strong
- May not be suitable for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting freshness of 12 hours aligns with consumer preferences.	TOI, Livemint
Brand Strength	20	18	Dettol is a trusted brand known for quality and freshness.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced for a 4-pack offering good value for money.	Economic Times, CNBC
Competition	10	9	Facing competition from other established soap brands in the market.	Business Standard, Hindu
Use-case Advantage	5	4	Provides both hygiene and freshness in one product.	Mint, ET
Final Market Score	100	76/100 (3.80/5)	Dettol Cologne Fresh Soap Bar offers a competitive package with strong brand trust.

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