Dettol Antiseptic Liquid 750ml for First Aid Surface Disinfection and Personal Hygiene

Dettol Antiseptic Liquid is a versatile product that can be used for first aid, surface disinfection, and personal hygiene. Its powerful formula kills germs and bacteria, making it an essential item to have in your home or workplace.

Key Features:
1. Kills 99.9% of germs and bacteria
2. Can be used for wound disinfection and cleaning surfaces
3. Suitable for personal hygiene use
4. Trusted brand with a long history of germ protection

For whom:
Dettol Antiseptic Liquid is suitable for households, schools, offices, hospitals, and any environment where germs and bacteria may be present. It is ideal for individuals looking for a reliable and effective disinfectant for various purposes.

Pros:
1. Effective at killing a wide range of germs and bacteria
2. Versatile product that can be used for multiple purposes
3. Easy to use with a convenient spray bottle

Cons:
1. Strong medicinal smell that may be off-putting to some individuals
2. Can cause skin irritation if used undiluted or in large quantities

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Relevant features for first aid and personal hygiene needs in India.	The Hindu, CNBC
Brand Strength	20	18	Strong brand reputation and trust in the Indian market.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for health and wellness products in Indian market.	Mint, ET
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Moneycontrol, Business Today
Competition	10	8	Facing competition from both local and international antiseptic liquid brands.	Financial Express, India Today
Use-case Advantage	5	5	Versatile usage for both surface disinfection and personal hygiene.	The Economic Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dettol Antiseptic Liquid well in the Indian market.

Factor	Rating (out of 5)	Notes
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