Dermi COOL Menthol Regular Cream 150g

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Dermi COOL Menthol Regular Cream 150g is well-positioned in the Chyawanprash segment with a strong brand and competitive pricing.

Rs.147.00 Rs.148.00

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Details

The Dermi COOL Menthol Regular is a cooling gel designed to provide relief from muscle aches, pains, and stiffness. Its menthol formula helps to soothe and calm the skin, leaving a refreshing sensation.

Key Features: - Contains menthol for a cooling effect - Helps relieve muscle aches and pains - Non-greasy formula that absorbs quickly - Suitable for everyday use

For whom: This product is ideal for anyone experiencing muscle soreness or stiffness, whether from exercise, daily activities, or injury. It can be used by adults and children over the age of 12.

Pros: - Provides instant cooling relief - Easy to apply and massage into the skin - Compact and convenient packaging for on-the-go use - Affordable price point

Cons: - Scent may be too strong for some individuals - Not recommended for use on broken skin or open wounds - May cause a tingling sensation on sensitive skin types

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains menthol for a cooling effect, aligning with consumer preferences for soothing products.	Hindustan Times, The Hindu
Brand Strength	20	10	Established brand with a loyal customer base in the health and wellness segment.	ET Brand Equity, The Economic Times
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the Chyawanprash category.	Livemint, India Today
Competition	10	6	Facing competition from other menthol-based creams and traditional Ayurvedic products in the market.	The Times of India, CNBC TV18
Use-case Advantage	5	5	Offers relief from skin irritation and itching, addressing a common consumer need.	The Financial Express
Final Market Score	100	66/100 (3.30/5)	Dermi COOL Menthol Regular Cream 150g is well-positioned in the Chyawanprash segment with a strong brand and competitive pricing.