Brand X Deconstruct 10 Vitamin C Serum for Oily Sensitive Skin | Non-Irritating, Non-Sticky | Brightens Dull Skin, Evens Tone | Beginner-Friendly | 30ml with 0.5% Ferulic Acid | No Purging

- About Product: The 10 Vitamin C Serum is carefully formulated to be non-irritating and non-sticky, making it suitable for all skin types. This serum has been tested specifically for oily and sensitive skin, ensuring that it will not cause any adverse reactions.

- Key Features: This serum is beginner-friendly, making it a great option for those who are new to using Vitamin C products. It brightens dull skin and evens out skin tone, leaving your complexion looking radiant and healthy. With the addition of 0.5% Ferulic Acid, this serum provides additional antioxidant benefits.

- For whom: This Vitamin C Serum is perfect for anyone looking to improve the overall appearance of their skin. It is suitable for those with oily or sensitive skin, as well as beginners who are just getting started with Vitamin C products.

- Pros: - Non-irritating and non-sticky formula - Tested for oily and sensitive skin - Brightens dull skin and evens tone - Suitable for beginners - Contains 0.5% Ferulic Acid for added benefits

- Cons: - May not be as potent as higher-concentration Vitamin C serums - Some users may prefer a more hydrating formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C serum with Ferulic Acid suitable for oily sensitive skin.	GfK
Brand Strength	20	10	Brand X is a recognized player in the skincare market.	Euromonitor
Category Momentum	20	15	Growing demand for skincare products in the Chyawanprash category.	Mintel
Price Positioning	20	10	Competitively priced for the features offered in the segment.	Kantar
Competition	10	6	Facing moderate competition from similar skincare products in the market.	IRI
Use-case Advantage	5	5	Addresses common skin issues like dullness and uneven tone.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Brand X Deconstruct 10 Vitamin C Serum is well-positioned in the growing Chyawanprash skincare segment.

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