Dabur Cold Pressed Mustard Oil 1L - Omega 3 & 6 Rich Healthy Cooking Oil with Perfect Blend of Health, Taste, and Aroma

Dabur Cold Pressed Mustard Oil is a premium cooking oil that is extracted through cold pressing to retain the natural goodness of mustard seeds. It is rich in Omega 3 and Omega 6 fatty acids, making it a healthy choice for cooking.
Key Features: - Cold pressed to retain nutrients and flavor - Packed with Omega 3 and Omega 6 fatty acids - Perfect blend of health, taste, and aroma - Unadulterated and pure
For whom: This mustard oil is ideal for health-conscious individuals who are looking for a nutritious cooking oil that not only enhances the flavor of dishes but also provides essential fatty acids for a balanced diet.
Pros: - Healthier alternative to regular cooking oils - Rich in Omega 3 and 6 - Adds a unique flavor to dishes - Cold pressed for maximum benefits
Cons: - Strong flavor may not be suitable for all dishes - May have a pungent aroma that some may find overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Mustard oil's Omega 3 & 6 content aligns with health-conscious consumer preferences.	Euromonitor
Brand Strength	20	18	Dabur's strong brand reputation in the health and wellness segment.	Brand Equity
Category Momentum	20	15	Growing demand for health-focused cooking oils in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium cold-pressed oils in the market.	Retail360
Competition	10	8	Facing competition from other established cold-pressed oil brands in the market.	Grocer's Digest
Use-case Advantage	5	5	Versatile oil suitable for various cooking methods and cuisines.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in the growing health-focused cooking oil segment.

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