Dabur Ablari Hair Oil - 200 Ml

0 reviews

Smart Rank ⓘ 43/100

Based on Market Score (71/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

71/100 (3.55/5)

Good value

Dabur Ablari Hair Oil is well-positioned in the Indian Chyawanprash market segment.

Rs.189.00 Rs.210.00

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Details

- Dabur Ablari is a natural herbal oil that helps in relieving headaches and promoting relaxation.

- Key features include a blend of essential oils like eucalyptus, peppermint, and lavender which are known for their soothing properties.

- This product is suitable for individuals looking for a natural remedy for headaches and stress relief.

- Pros: Effectively relieves headaches, pleasant aroma, natural ingredients. Cons: May not work for severe headaches, some may find the scent too strong.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited formulation for hair care needs in Indian market.	Hindu Business Line, Financial Express
Brand Strength	20	18	Dabur's strong brand reputation and trust among Indian consumers.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	CNBC, The Economic Times
Competition	10	5	Facing competition from other established Ayurvedic hair oil brands.	India Today
Use-case Advantage	5	3	Addresses specific hair care concerns prevalent in India.	Business Today
Final Market Score	100	71/100 (3.55/5)	Dabur Ablari Hair Oil is well-positioned in the Indian Chyawanprash market segment.