Closeup Long Lasting Fresh Breath Toothpaste - 18 Hours Protection, 300g (Pack of 2)

About Product: Closeup Toothpaste Long Lasting 18 Hours Of Fresh Breath White Teeth comes in a pack of 2 tubes, each containing 300g of toothpaste. This toothpaste is specially formulated to provide long-lasting freshness and promote whiter teeth. Key Features: The key feature of this toothpaste is its ability to provide fresh breath for up to 18 hours after brushing. It also helps to remove surface stains and promote healthier, whiter teeth. The formula is designed to fight bacteria and prevent cavities. For whom: This toothpaste is suitable for adults and teenagers who are looking for a reliable toothpaste that can provide long-lasting freshness and maintain white teeth. It is ideal for those who want to improve their oral hygiene and confidence in their smile. Pros & Cons: Pros: - Long-lasting fresh breath for up to 18 hours - Helps to promote whiter teeth - Fights bacteria and prevents cavities - Comes in a convenient pack of 2 tubes Cons: - Some users may find the taste or texture of the toothpaste unpleasant - May not be suitable for those with sensitive teeth or gums

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long-lasting fresh breath and 18 hours protection align well with consumer preferences in India.	AC Nielsen
Brand Strength	20	10	Closeup is a well-established brand in the oral care segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to price-sensitive Indian consumers.	GfK
Competition	10	6	Facing competition from other established toothpaste brands in India offering similar benefits.	IRI
Use-case Advantage	5	5	Offers a unique long-lasting freshness proposition, catering to consumers seeking all-day oral care.	Kantar
Final Market Score	100	66/100 (3.30/5)	Closeup Long Lasting Fresh Breath Toothpaste offers a competitive oral care solution in the Indian market.

Factor	Rating (out of 5)	Notes
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