Cipcal 500 Calcium with Vitamin D3 Tablets - 60 Count

Cipcal 500 Calcium with Vitamin D3 Tablets is a dietary supplement that provides essential nutrients for maintaining healthy bones and teeth. Each tablet contains 500mg of calcium and 125IU of Vitamin D3 to support bone health.

Key Features: - Contains calcium and Vitamin D3 for optimal bone health - Helps in the prevention of osteoporosis - Easy-to-swallow tablets for convenient consumption - Suitable for adults of all ages

For whom: Cipcal 500 Calcium with Vitamin D3 Tablets is recommended for individuals who are at risk of calcium deficiency, such as postmenopausal women, elderly individuals, and those with a low dietary intake of calcium.

Pros: - Easy to take tablet form - Provides essential nutrients for bone health - Helps in preventing osteoporosis - Suitable for adults of all ages

Cons: - May need to be taken regularly for optimal benefits - May not be suitable for those with existing kidney conditions - May interact with certain medications, so consult a healthcare provider before taking them

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential nutrients for bone health	Business Standard, Livemint
Brand Strength	20	10	Established brand with good recall among consumers	TOI, Hindu
Category Momentum	20	15	Chyawanprash category growing due to health awareness	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products	Economic Times, Business Today
Competition	10	6	Facing competition from other calcium supplements in market	ET, Business Standard
Use-case Advantage	5	5	Easy to consume tablets for daily calcium intake	Mint, Hindu
Final Market Score	100	66/100 (3.30/5)	Cipcal 500 Calcium with Vitamin D3 Tablets - 60 Count is well-positioned in the growing Chyawanprash category with strong brand recall and competitive pricing.

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