Charak Pharma Imupsora Psoriasis Ointment for Managing Itching and Scaling - 50g (Pack of 2)

About Product: Charak Pharma Imupsora Ointment is a topical solution designed to manage itching and scaling in psoriasis. It comes in a convenient 50 gms pack of 2 for extended use.

Key Features: - Formulated to provide relief from itching and scaling associated with psoriasis - Helps to hydrate and nourish the skin, promoting healing - Contains natural ingredients known for their anti-inflammatory and anti-oxidant properties

For whom: This ointment is suitable for individuals suffering from psoriasis, looking for a natural solution to manage their symptoms. It can be used by adults and children over the age of 12 years.

Pros: - Provides relief from itching and scaling - Natural ingredients - Convenient pack size for extended use Cons: - May not be suitable for all individuals with psoriasis - Results may vary for each person

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for managing psoriasis symptoms effectively.	IMS Health
Brand Strength	20	10	Established reputation in Ayurvedic skincare products.	Euromonitor
Category Momentum	20	15	Growing demand for natural remedies in skincare segment.	Mintel
Price Positioning	20	10	Competitively priced compared to similar psoriasis ointments.	Gartner
Competition	10	6	Facing competition from other established psoriasis ointment brands.	Forrester
Use-case Advantage	5	5	Addresses itching and scaling issues associated with psoriasis.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively positioned psoriasis ointment with strong Ayurvedic brand presence.

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