CELLUTION Natural Khus Root 100g - Vetiveria Zizanioides Vala Lavancha Ushira jad for Drinking

About Product: CELLUTION Natural Khus Root is a high-quality product made from pure vetiver roots, also known as Vetiveria Zizanioides. This 100g pack is carefully sourced and processed to bring out the best in this traditional ingredient.

Key Features: This product is perfect for making a refreshing drink that is known for its cooling properties. The vetiver roots are dried and ground to a fine powder, making it easy to use in various recipes. It is free from any additives or preservatives, ensuring you get the pure goodness of vetiver roots.

For whom: This product is ideal for anyone looking to incorporate natural ingredients into their diet. It is especially beneficial for those looking for a natural coolant during hot weather or for those who want to experience the unique flavor and health benefits of vetiver roots.

Pros & Cons: The pros of CELLUTION Natural Khus Root include its purity, easy usability, and versatility in different recipes. However, some may find the taste of vetiver roots to be an acquired one, so it may not be for everyone's palate.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique offering of Khus Root for health benefits stands out in the market	Livemint, India Today
Brand Strength	20	10	Established brand reputation in Ayurvedic products	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for natural health products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the category	Business Insider, CNBC
Competition	10	6	Facing moderate competition from established and new entrants in the Chyawanprash segment	Financial Express, India TV
Use-case Advantage	5	5	Khus Root known for its cooling properties, appealing for Indian consumers	The Times of India
Final Market Score	100	66/100 (3.30/5)	Unique Khus Root offering with strong brand and competitive pricing in growing natural health segment.

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