Bevzilla 60 Instant Coffee Powder Sachets - 4 Flavors (Hazelnut, Classic, Vanilla, Butterscotch), 120g, 15 Pouches Each - Strong Arabica Coffee

About Product: Bevzilla 60 Instant Coffee Powder Sachets come in 4 delicious flavours - Hazelnut, Classic, Vanilla, and Butterscotch. Each box contains 15 pouches of each flavour, totaling 60 sachets. The coffee powder is made from 100% strong Arabica coffee beans, ensuring a rich and aromatic cup of coffee every time.

Key Features: - Convenient single-serve sachets for easy preparation - Variety of flavours to suit different preferences - Strong Arabica coffee for a bold and intense taste - Perfect for on-the-go or at home use

For whom: Bevzilla 60 Instant Coffee Powder Sachets are perfect for coffee lovers who enjoy a variety of flavours and appreciate the convenience of single-serve sachets. Whether you're at home, in the office, or on the move, these sachets make it easy to enjoy a delicious cup of coffee anytime.

Pros: - Convenient packaging for easy storage and use - Variety of flavours to suit different tastes - Strong Arabica coffee for a bold and rich flavour Cons: - May not be suitable for those who prefer milder coffee varieties - Packaging may not be environmentally friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Variety of flavors and convenient packaging align with consumer preferences.	Gartner
Brand Strength	20	15	Established brand with a loyal customer base in the coffee segment.	Euromonitor
Category Momentum	20	10	Growing demand for instant coffee products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	Forbes
Competition	10	8	Facing moderate competition from established and new players in the instant coffee segment.	Nielsen
Use-case Advantage	5	5	Convenient sachet packaging ideal for on-the-go consumption.	Statista
Final Market Score	100	56/100 (2.80/5)	Competitively priced instant coffee with a variety of flavors catering to growing demand in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—