Beco Natural Disinfectant Floor Cleaner 2L Refill Pack - Lemongrass Basil Freshness, Non-Toxic Germ Kill Formula - Safe for Kids and Pets

Key Features: Beco Natural Disinfectant Floor Cleaner is made with a lemongrass basil freshness formula that effectively kills germs without the use of toxic chemicals. It is safe for kids and pets, making it a great choice for families looking for a natural disinfectant cleaner.

For whom: This floor cleaner is perfect for anyone looking for a safe and effective way to clean and disinfect their floors. Whether you have children, pets, or just want to avoid harsh chemicals in your home, this product is a great option.

Pros: The natural formula of this floor cleaner is a major selling point, as it provides effective germ-killing power without the use of harmful chemicals. It is also safe for use around children and pets, giving you peace of mind while cleaning your floors.

Cons: Some users may find the scent of lemongrass basil to be too strong, so if you are sensitive to strong fragrances, this product may not be the best option for you. Additionally, the 2-litre refill pack may be too large for some users who have limited storage space.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large refill pack size and non-toxic formula align with consumer preferences.	Livemint, Business Today
Brand Strength	20	10	Established brand with a reputation for safe and effective products.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for natural disinfectants in Indian households.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar natural disinfectants in the market.	CNBC TV18, Moneycontrol
Competition	10	6	Facing competition from established and emerging natural disinfectant brands.	Financial Express, Business Insider
Use-case Advantage	5	5	Safe for kids and pets, catering to family-oriented households.	The Times of India, India Today
Final Market Score	100	66/100 (3.30/5)	Beco Natural Disinfectant Floor Cleaner 2L Refill Pack - Lemongrass Basil Freshness is well-positioned in the growing Indian market for natural disinfectants.

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