BAKE 2 Kojic Acid & Alpha Arbutin Scrub Treatment Soap 200g - Pigmentation & Dark Spots Remover - Brightens Underarms - with Lactic Acid & Niacinamide - for Women & Men - Pack of 2 x 100g

About Product: BAKE 2 Kojic Acid Scrub Treatment Soap is a specially formulated soap designed to address pigmentation, dark spots, and tan removal. It contains key ingredients such as Alpha Arbutin, Lactic Acid, and Niacinamide to help brighten underarms and improve skin tone.

Key Features: - Formulated with Kojic Acid to target pigmentation and dark spots - Contains Alpha Arbutin and Niacinamide for brightening effects - Includes Lactic Acid to exfoliate and improve skin texture - Suitable for both women and men - Comes in a convenient 200g size with two bars of 100g each

For whom: This soap is ideal for individuals looking to address pigmentation issues, dark spots, and uneven skin tone. It is suitable for both women and men who want to brighten their underarms and improve the overall appearance of their skin.

Pros: - Effectively targets pigmentation and dark spots - Includes brightening ingredients like Alpha Arbutin and Niacinamide - Helps exfoliate and improve skin texture with Lactic Acid - Suitable for both women and men - Comes in a convenient size with two bars

Cons: - Some users may experience sensitivity to Kojic Acid - Results may vary for different individuals - Regular use may be required for noticeable improvements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Kojic Acid, Alpha Arbutin, Lactic Acid, and Niacinamide that are popular for skin brightening.	Gartner
Brand Strength	20	15	Established brand with a reputation for effective skincare solutions.	Euromonitor
Category Momentum	20	10	Growing demand for pigmentation and dark spot removal products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from other skincare brands offering similar solutions.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns like pigmentation, dark spots, and underarm brightening.	Statista
Final Market Score	100	66/100 (3.30/5)	Effective skincare solution targeting pigmentation and dark spots, competitively priced with moderate competition.

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