Baidyanath Tarkeshwar Ras Tablets - Pack of 40 (20 Tabs Each x 2)

Baidyanath Tarkeshwar Ras is an Ayurvedic medicine that is known for its soothing effects on various respiratory issues such as cold, cough, and bronchitis. It is formulated using natural ingredients and is free from harmful chemicals.

Key Features: - Helps in relieving symptoms of cold, cough, and bronchitis - Formulated using natural ingredients - Free from harmful chemicals

For whom: This product is suitable for adults who are suffering from respiratory issues such as cold, cough, and bronchitis. It is not recommended for children without consulting a healthcare provider.

Pros: - Natural ingredients - Soothing effects on respiratory issues - Easy to consume tablets

Cons: - Not suitable for children - May not be effective for severe respiratory issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tarkeshwar Ras tablets offer traditional Ayurvedic formulation.	TOI, Livemint
Brand Strength	20	10	Baidyanath is a well-established Ayurvedic brand in India.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products in market.	Economic Times, Business Today
Competition	10	6	Facing competition from other established Ayurvedic brands.	Financial Express, India Today
Use-case Advantage	5	5	Addresses immunity and general health needs of consumers.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Strong Ayurvedic product with good market potential in India.

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