Baidyanath Isabgol Psyllium Husk Powder 200gm - Fiber Supplement for Constipation Relief and Digestive Health

Key Features: - Made from natural psyllium husk - Effective relief from constipation - Helps improve digestion - Rich source of dietary fiber

For whom: - Individuals suffering from constipation - Those looking to improve their digestive health - Suitable for adults and children

Pros: - Natural and safe to use - Quick relief from constipation - Helps regulate bowel movements - Can be easily mixed with water or juice

Cons: - Some users may experience bloating initially - May take a few days to see full effects

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Psyllium husk powder is a popular choice for constipation relief.	Livemint, Hindu Business Line
Brand Strength	20	10	Established brand known for quality Ayurvedic products.	TOI, Business Standard
Category Momentum	20	15	Growing demand for digestive health products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar fiber supplements.	Economic Times, CNBC
Competition	10	6	Facing competition from other established fiber supplement brands.	Financial Express
Use-case Advantage	5	5	Effective for both constipation relief and digestive health maintenance.	Business Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned fiber supplement in a growing Indian market segment.

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