Ayush Life Elixir Hair Oil 200mL - Pack of 2

Ayush Lookman E Hayat Oil is a natural hair oil that is formulated with a blend of potent Ayurvedic herbs. It is designed to promote hair growth, strengthen hair follicles, and nourish the scalp.

Key Features:
- Formulated with Ayurvedic herbs
- Promotes hair growth
- Strengthens hair follicles
- Nourishes the scalp

For whom:
This oil is suitable for individuals looking to improve the overall health of their hair and scalp. It is beneficial for those experiencing hair loss, thinning hair, or scalp issues.

Pros:
- Natural ingredients
- Effective in promoting hair growth
- Strengthens hair follicles
- Nourishes the scalp

Cons:
- May have a strong herbal scent
- Results may vary for individuals
- Can be messy to apply

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Amla and Bhringraj known for hair nourishment.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with loyal customer base in the Ayurvedic segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for traditional Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic hair oils in the market.	The Hindu, India Today
Competition	10	6	Facing competition from both traditional Ayurvedic brands and modern hair care products.	The Indian Express, CNBC TV18
Use-case Advantage	5	5	Addresses common hair concerns like hair fall and dandruff effectively.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Ayush Life Elixir Hair Oil offers a well-rounded Ayurvedic solution for hair care needs in a competitive market.

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