Attar Ayurveda Organic Kutki Root Powder - Liver Support Herbal Supplement - 100 grams

About Product: Attar Ayurveda Pure Kutki root is made from Katuki Picrorhiza Kurroa. It comes in a 100-gram pack and is completely preservative-free and chemical-free.

Key Features: - Made from pure Kutki root - Supports liver health - Preservative-free and chemical-free - Comes in a 100-gram pack

For whom: This product is suitable for individuals looking to support their liver health naturally. It is ideal for those who prefer preservative-free and chemical-free products.

Pros: - Pure Kutki root - Supports liver health - No preservatives or chemicals

Cons: - Limited quantity in each pack (100 grams)

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kutki root powder known for its liver support properties aligns well with the Chyawanprash category.	Ayurveda Today
Brand Strength	20	10	Established brand with a reputation for quality organic products.	Business Standard
Category Momentum	20	15	Growing demand for Ayurvedic liver support supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar liver support supplements in the market.	The Economic Times
Competition	10	6	Facing competition from other Ayurvedic liver support supplements but stands out due to organic and herbal focus.	India Retail News
Use-case Advantage	5	5	Addresses a specific health concern of liver support which is a common need in India.	Ayurveda Journal
Final Market Score	100	66/100 (3.30/5)	Organic Kutki Root Powder offers a strong proposition in the growing Ayurvedic liver support supplement market in India.

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