AROGYA Nav Nirman DS Tablet Health Supplement for Men and Women - Pack of 120 Tablets (60 tablets per pack)

Key Features: - Contains essential vitamins and minerals for overall health and well-being - Made with natural ingredients to support the body's immune system - Helps improve energy levels and stamina - Promotes healthy digestion and metabolism

For whom: - Suitable for both men and women who want to boost their overall health and wellness - Ideal for individuals looking to increase their daily intake of vitamins and minerals - Recommended for those seeking a natural and safe health supplement option

Pros: - Easy-to-take tablet form makes it convenient for daily use - Provides a comprehensive blend of nutrients to support optimal health - Helps address nutritional deficiencies and promote overall well-being - Made with natural ingredients for added safety and effectiveness Cons: - May take time to see noticeable results, as with any dietary supplement - Some individuals may not like taking tablets and prefer other forms of supplementation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential ingredients for overall health improvement as per market trends.	Business Today, Hindu Business Line
Brand Strength	20	10	Established brand with loyal customer base in health supplement sector.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for traditional health supplements in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, India Today
Competition	10	6	Facing moderate competition from other established health supplement brands.	Business Insider, Outlook India
Use-case Advantage	5	5	Addresses specific health concerns of both men and women effectively.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Chyawanprash segment with competitive pricing and broad appeal.

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