Ariel Front Load Liquid Detergent 900ml - Lavender Freshness Fragrance, Removes 7 Day Dried-in Stains, Protects Colors, Dissolves Quickly

Key Features: - Removes tough stains in 1 wash - Lavender freshness fragrance - Protects colors - Dissolves faster
For whom: - Ideal for front load washing machines - Suitable for those with busy schedules - Perfect for those who want a detergent that removes stains quickly and efficiently
Pros: - Powerful stain removal - Pleasant fragrance - Protects colors - Convenient for use in washing machines
Cons: - May be more expensive than other detergents - Sensitive individuals may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like color protection and quick dissolution.	Consumer Reports
Brand Strength	20	18	Ariel is a trusted brand with high brand recall in India.	Brand Equity
Category Momentum	20	15	Strong growth in laundry care segment in India.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	8	Facing competition from other established detergent brands.	Business Standard
Use-case Advantage	5	5	Effective in removing tough stains, appealing fragrance.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Ariel Front Load Liquid Detergent 900ml positioned well in competitive Indian laundry care market.

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