Aashirvaad Superior Atta 100% Whole Wheat Flour - No Maida - 5kg/6kg (Weight Varies)

This Aashirvaad Superior MP Atta is made from 100% whole wheat flour without any added maida. It comes in a 5kg or 6kg pack, with the weight varying slightly depending on the batch.

Key Features: - Made from 100% whole wheat flour - No added maida - Available in 5kg or 6kg packs

For whom: This atta is ideal for those looking for a healthier alternative to regular all-purpose flour. It is suitable for anyone looking to include more whole grains in their diet.

Pros: - Made from whole wheat flour for added nutrition - Versatile for use in various recipes - Available in convenient pack sizes

Cons: - Slight weight variance in packs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% whole wheat flour with no maida aligns with health-conscious consumer trends.	Euromonitor
Brand Strength	20	18	Aashirvaad is a trusted brand known for quality products.	Brand Equity
Category Momentum	20	15	Growing demand for traditional health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	10	Facing strong competition from other established atta brands in the market.	Grocery Today
Use-case Advantage	5	3	Versatile flour suitable for various Indian dishes.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Aashirvaad Superior Atta is well-positioned in the competitive Indian atta market.

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