Fabskin Long Handle Body Bath Brush - Black Loofah Back Scrubber for Men and Women - Made in India

About Product:
The Fabskin Bath Body Brush Loofah is a great tool for exfoliating and cleansing the skin during baths or showers. It has a long handle for reaching those hard-to-reach places on the back and comes in a sleek black color.
Key Features:
- Long handle for easy reach
- Exfoliating loofah for smooth skin
- Sleek black design
For whom:
This body brush is perfect for both men and women who want to improve their skin during bathing. It can be used by anyone looking for a convenient way to exfoliate and cleanse their skin.
Pros:
- Helps exfoliate dead skin cells
- Easy to use with the long handle
- Made with high-quality materials
Cons:
- May be too abrasive for sensitive skin
- Loofah may wear out over time and need replacement

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle and back scrubber suitable for Indian consumers.	Business Standard, Livemint
Brand Strength	20	10	Established brand with good reputation in personal care.	TOI, Hindu
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mint, ET
Price Positioning	20	15	Competitively priced compared to similar products in the market.	ET, Mint
Competition	10	1	Facing strong competition from established and new brands.	Business Standard
Use-case Advantage	5	5	Addresses the need for effective body scrubbing for both men and women.	Hindu
Final Market Score	100	66/100 (3.30/5)	Competitively priced body bath brush with good market fit in India.

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