Everyuth Naturals Exfoliating Walnut Scrub - Gentle Face Scrub Paraben-Free with Walnut Shell Particles - Removes Blackheads and Dead Skin Cells - Suitable for Oily, Dry, Normal, Combination, and Sensitive Skin - 100g (Pack of 2)

The Everyuth Naturals Exfoliating Walnut Scrub is a gentle face scrub that is free from parabens. It is enriched with walnut shell particles that help in removing blackheads and dead skin cells effectively. It is suitable for all skin types including oily, dry, normal, combination, and sensitive skin. This pack contains 2 tubes of 100gm each.

Key Features: - Paraben-free - Contains walnut shell particles - Removes blackheads and dead skin cells - Suitable for all skin types

For whom: This face scrub is ideal for anyone looking to exfoliate their skin and remove impurities like blackheads and dead skin cells. It is suitable for both men and women of all skin types.

Pros: - Gentle on the skin - Paraben-free formula - Effective in removing blackheads - Leaves skin feeling smooth and refreshed

Cons: - May not be suitable for extremely sensitive skin types - Some users may find the walnut shell particles to be too harsh on their skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a wide range of skin type suitability and specific benefits.	Vogue
Brand Strength	20	10	Established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced for a pack of 2, appealing to budget-conscious consumers.	Retail360
Competition	10	10	Facing moderate competition from similar exfoliating scrubs in the market.	Beauty Insider
Use-case Advantage	5	4	Effective in removing blackheads and dead skin cells for various skin types.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned exfoliating scrub with competitive pricing in the growing natural skincare segment.

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