Evair Sandalwood Car Air Freshener with Essential Oils - Long Lasting Aroma in Glass Bottle with Wooden Diffuser Lid - 10ml Hanging Car Scent - Pack of 1

Key Features: - Made with sandalwood and essential oils for a long lasting aroma - Comes in a stylish glass bottle with a wooden diffuser lid - Easy to hang in your car for a refreshing scent - 10ml size pack for lasting usage
For whom: - Car owners who want to keep their vehicle smelling fresh - People who enjoy the natural scent of sandalwood - Those looking for a convenient and stylish car air freshener
Pros: - Long lasting scent - Stylish packaging - Easy to use and hang in the car
Cons: - Some may find the scent too strong - May not appeal to those who prefer lighter, floral scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique sandalwood scent and elegant glass bottle design stand out in the market.	BusinessToday, CNBC
Brand Strength	20	15	Established brand with positive consumer reviews and loyalty.	TOI, Hindu
Category Momentum	20	10	Growing demand for eco-friendly car accessories in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar premium car air fresheners.	Livemint, Business Standard
Competition	10	6	Facing moderate competition from established and new entrants in the car air freshener segment.	Financial Express
Use-case Advantage	5	5	Long-lasting aroma ideal for car interiors, enhancing driving experience.	Economic Times
Final Market Score	100	66/100 (3.30/5)	Premium sandalwood car air freshener with essential oils positioned well in growing Indian market.

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