ETSAP 8-Piece Brush Set with Pouch - Premium Synthetic Makeup Brushes for Foundation, Concealers, Eye Shadows, Blush, Face Powder, Highlighter, Contour, Blending, and Eyeliner - MULTICOLOUR

Key Features: - 8-piece brush set for all your makeup needs - Premium synthetic bristles for smooth and flawless application - Comes with a convenient pouch for easy storage and travel - Suitable for applying foundation, concealer, eyeshadow, blush, highlighter, contour, and eyeliner

For whom: This brush set is perfect for makeup enthusiasts, professional makeup artists, and anyone looking to achieve a flawless makeup look.

Pros: - Versatile brushes for a variety of makeup applications - Soft bristles that pick up and blend product easily - Comes with a pouch for organization and portability - Affordable price for a quality brush set

Cons: - Some users may prefer brushes with natural bristles for certain applications - Limited color options for the brush handles

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Wide range of brushes covering essential makeup needs.	MakeupAlley, BeautyGuru
Brand Strength	20	15	Established brand with positive customer reviews and social media presence.	Instagram, YouTube
Category Momentum	20	10	Growing demand for premium makeup tools in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar quality brush sets in the market.	Vogue
Competition	10	6	Facing competition from established and emerging makeup brush brands.	Elle
Use-case Advantage	5	5	Versatile brushes suitable for various makeup applications.	Allure
Final Market Score	100	66/100 (3.30/5)	High-quality brush set with competitive pricing catering to diverse makeup needs.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—