Ethiek Specialist Food Stain Remover - Removes Dried Curry Sauces, Oils, and More - Safe for All Colors and Fabrics - Made in Germany - 50 ml

Key Features:
- Specialized formula for removing tough food stains
- Effective on dried curry sauces, oils, and more
- Safe for use on all colors and fabrics
- Made in Germany
- Comes in a convenient 50 ml size
For whom:
- Anyone dealing with tough food stains on clothing
- Those looking for a safe and effective stain remover
- People who want a product made with high-quality German engineering
Pros:
- Works effectively on a variety of food stains
- Safe for use on all colors and fabrics
- Convenient size for on-the-go stain removal
Cons:
- May require multiple applications for particularly stubborn stains
- Slightly more expensive than standard stain removers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for Indian cuisine stains, versatile on various fabrics.	GfK
Brand Strength	20	15	German origin adds credibility and quality perception in India.	Euromonitor
Category Momentum	20	10	Growing demand for specialized stain removers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for Indian consumers seeking value.	Retail360
Competition	10	6	Facing moderate competition from local and international stain removers.	Kantar
Use-case Advantage	5	5	Addresses common stain issues from Indian cooking, enhancing utility.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Specialized stain remover catering to Indian cooking stains with competitive pricing.

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