Durex Naturals Water-based Lubricant Gel 100ml

- Durex Naturals Lubricant Gel is a water-based lubricant designed for a natural feel and smooth experience during intimate moments.

- Key Features include its gentle formula made with 100% natural ingredients like aloe vera, designed to enhance intimacy and provide long-lasting lubrication.

- This product is suitable for individuals and couples looking for a gentle and natural lubricant option that is free from fragrances, colorants, and other additives.

- Pros: Natural ingredients, gentle on skin, long-lasting lubrication. Cons: Some users may find the texture too thin compared to other lubricants on the market.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Water-based formula suitable for sensitive skin, in line with consumer preferences.	Euromonitor
Brand Strength	20	18	Durex is a well-established and trusted brand in the personal care segment.	Brand Equity
Category Momentum	20	15	Growing demand for intimate wellness products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing competition from both local and international brands offering similar products.	Kantar
Use-case Advantage	5	5	Offers enhanced comfort and pleasure during intimate moments.	GfK
Final Market Score	100	76/100 (3.80/5)	Durex Naturals Water-based Lubricant Gel 100ml is well-positioned in the growing Indian intimate wellness market.

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