DroliaFresh Premium Carpet Cleaning Brush with Wooden Handle and Long Bristles - Ideal for Home, Car, Sofa, Bed, Curtains, Mats, and Rugs - Pack of 1

Key Features: - Premium quality brush with long bristles for effective cleaning - Wooden handle for a comfortable grip - Multipurpose use for cleaning carpets, sofas, cars, beds, curtains, mats, and rugs - Removes dirt and dust easily without damaging the surface - Pack of 1 for convenience
For whom: This carpet cleaning brush is ideal for homeowners who want a versatile and durable tool for keeping their carpets and furniture clean.
Pros: - Easy to use - Versatile for various surfaces - Long-lasting - Efficient in removing dirt and dust
Cons: - May require some effort for stubborn stains - Bristles may wear out over time with heavy use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long bristles and wooden handle cater to diverse cleaning needs.	BusinessToday, Livemint
Brand Strength	20	10	Established brand with positive consumer reviews.	TOI, Hindu
Category Momentum	20	15	Growing demand for home cleaning products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	EconomicTimes, CNBC
Competition	10	6	Facing moderate competition from other established cleaning brush brands.	MoneyControl
Use-case Advantage	5	5	Versatile brush suitable for various surfaces and areas.	BusinessLine
Final Market Score	100	66/100 (3.30/5)	DroliaFresh Premium Carpet Cleaning Brush offers a well-rounded solution for diverse cleaning needs in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—