Dr. Sheth's Kesar Kojic Underarm Roll-On with 6 Actives: AHA, Kojic Acid, and Niacinamide - Controls Body Odor, Sweating, and Pigmentation - Aqua Fragrance - Aluminum and Alcohol-Free - For All Skin Types - 50ml

Dr Sheth's Kesar Kojic Underarm Roll On is a specially formulated product that combines six powerful actives such as AHA, Kojic Acid, and Niacinamide to effectively control body odor, sweat, and fade pigmentation. This roll-on is suitable for all skin types and is free from aluminium and alcohol. It has a refreshing aqua fragrance that is perfect for both men and women.
Key Features: - Contains 6 active ingredients for maximum effectiveness - Controls body odor and sweat - Fades pigmentation - Suitable for all skin types - Aqua fragrance - Aluminium and alcohol-free - Unisex product
For whom: - Individuals looking to control body odor and sweat - Those with pigmentation concerns - People of all skin types - Men and women looking for a unisex product
Pros: - Effective in controlling body odor and sweat - Fades pigmentation - Suitable for all skin types - Refreshing aqua fragrance - Aluminium and alcohol-free - Unisex product
Cons: - May not be suitable for those with sensitive skin - Some may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of active ingredients addressing multiple underarm concerns.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality and innovation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for underarm skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium underarm skincare products in India.	Retail360
Competition	10	8	Facing competition from established and emerging underarm skincare brands in India.	Beauty Insider
Use-case Advantage	5	5	Addresses common underarm issues like odor, sweating, and pigmentation effectively.	Elle India
Final Market Score	100	76/100 (3.80/5)	Innovative underarm roll-on with strong brand reputation and competitive pricing.

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