Dr. Sheth's Kesar and Kojic Acid Ampoule Serum - Prevents Pigmentation, Dark Spots, Provides Glow - Lightweight, Quick Absorbing - For Men and Women - All Skin Types - 30ml

About the Product: Dr Sheth's Kesar 2 Kojic Acid Ampoule Serum is a potent serum that targets pigmentation and dark spots on the skin. Formulated with powerful ingredients like Kojic Acid and Kesar, this serum helps to brighten the skin and provide a healthy glow.

Key Features: - Contains Kojic Acid and Kesar for effective pigmentation control - Lightweight and quick-absorbing formula - Suitable for both men and women - Suitable for all skin types - Comes in a 30ml bottle for convenient use

For Whom: This serum is ideal for anyone struggling with pigmentation issues or dark spots on their skin. It is suitable for all skin types and can be used by both men and women looking to achieve a brighter, more radiant complexion.

Pros: - Effectively targets pigmentation and dark spots - Lightweight and quick-absorbing formula - Suitable for all skin types - Provides a healthy glow to the skin

Cons: - May require consistent use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients targeting common skin issues in India.	Vogue
Brand Strength	20	18	Established brand with positive reputation in skincare industry.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in the market.	Forbes
Competition	10	8	Facing moderate competition from other skincare brands offering similar solutions.	Harper's Bazaar
Use-case Advantage	5	5	Addresses specific skin concerns prevalent in Indian population.	Elle
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian skincare market with effective formulation and competitive pricing.

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