Dr. Sheth's Ceramide Vitamin C Moisturizing Cream for Dry to Very Dry Skin - Brightens, Strengthens Skin Barrier, 48hr Deep Hydration, Non-Sticky, Biomimetic Ingredients - For Men and Women - 100g

About Product: Dr Sheth's Ceramide Vitamin C Moisturizing Cream is specially formulated for those with dry to very dry skin. This cream not only provides intense hydration but also brightens the skin and strengthens its barrier. With biomimetic ingredients, this cream is suitable for both men and women.

Key Features: - Provides 48 hours of deep hydration - Non-sticky formula - Contains ceramides and vitamin C for added benefits - Suitable for dry to very dry skin types - Helps improve skin barrier function

For whom: This moisturizing cream is ideal for individuals with dry to very dry skin who are looking to improve hydration levels and strengthen their skin's barrier function. It is suitable for both men and women.

Pros: - Intensely hydrating - Brightens the skin - Strengthens the skin barrier - Non-sticky formula - Suitable for both men and women Cons: - May be too rich for oily or combination skin types - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ceramide and Vitamin C combination highly sought after for dry skin in India.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation among consumers in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	Retail360
Competition	10	8	Facing moderate competition from other established skincare brands in India.	AC Nielsen
Use-case Advantage	5	5	Addresses the specific needs of both men and women with dry to very dry skin.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium moisturizing cream for dry skin in the Indian market.

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