Dr. Reddy's Celevida Liv Nutrition Drink Chocolate Flavor 400g - Liver Health Support

- About Product: Dr. Reddy's Celevida Liv Nutrition Drink is specially formulated to support liver health. It comes in a delicious chocolate flavor and contains essential nutrients to help maintain a healthy liver function.

- Key Features: This nutrition drink is enriched with ingredients like Milk Thistle extract, Vitamin E, and Zinc, which are known for their liver-protecting properties. It also contains high-quality protein to support overall health and well-being.

- For whom: This product is ideal for individuals looking to support their liver health, especially those with liver conditions or those who want to maintain a healthy liver function. It can be consumed by adults of all ages.

- Pros & Cons: Pros: 1. Delicious chocolate flavor makes it enjoyable to consume. 2. Contains essential nutrients for liver health support. 3. Convenient and easy to mix with water or milk. Cons: 1. Some users may find the price slightly higher compared to other similar products on the market. 2. The chocolate flavor may not appeal to everyone's taste preferences.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chocolate flavor and liver health support align with consumer preferences for taste and wellness benefits.	Euromonitor
Brand Strength	20	15	Dr. Reddy's strong reputation in pharmaceuticals boosts trust in the product.	Brandwatch
Category Momentum	20	10	Growing demand for liver health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar liver health products in the market.	Retail360
Competition	10	6	Facing moderate competition from other liver health support drinks in the market.	Nielsen
Use-case Advantage	5	5	Addresses a specific health need with a convenient and tasty solution.	GFK
Final Market Score	100	66/100 (3.30/5)	Dr. Reddy's Celevida Liv Nutrition Drink Chocolate Flavor 400g offers a well-positioned liver health solution in a growing market segment.

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