Dot Key Lime Rush Swim Sports Sunscreen SPF 50 PA Water & Sweat Resistant UVA/UVB Protection for All Skin Types - Women & Men

The Dot Key Lime Rush Swim Sports Sunscreen is a high-performance sunscreen specially formulated for those who lead an active lifestyle. With SPF 50 PA protection, it effectively blocks harmful UV rays and prevents sunburn and tanning.

This sunscreen is water-resistant and sweat-resistant, making it ideal for outdoor activities such as swimming, sports, or any other sweat-inducing activities. It is also designed to provide long-lasting protection without leaving a white cast on the skin.

The Dot Key Lime Rush Swim Sports Sunscreen is suitable for all skin types and is perfect for both men and women who enjoy spending time outdoors. Its refreshing lime scent makes it a joy to apply, even during the hot summer months.

Pros: - High SPF protection - Water-resistant and sweat-resistant - Suitable for all skin types - Prevents tanning and sunburn - No white cast

Cons: - Some users may find the scent too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers high SPF, water & sweat resistance suitable for Indian climate	GfK
Brand Strength	20	15	Well-established brand with positive reputation in skincare	Brandwatch
Category Momentum	20	10	Strong growth in demand for sunscreens in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sunscreens	Euromonitor
Competition	10	6	Facing competition from established and emerging sunscreen brands	Nielsen
Use-case Advantage	5	5	Caters to both men and women with varying skin types	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned sunscreen with strong brand in growing Indian market

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